Meet the tennis influencers taking tennis to a new audience

Meet the tennis influencers taking tennis to a new audience

Mention the word influencer and many over the age of 25 will roll their eyes in despair. Yet that negativity need not apply to the new wave of tennis influencers who are highlighting the sport on their social media platforms in a new and diverse way. Think of an...
The female heroines who changed tennis forever

The female heroines who changed tennis forever

Throughout history, female tennis leaders have had to fight hard for visibility in their sport. Relentlessly breaking through gender barriers, activism continues to sit at the heart of women’s tennis. Female tennis players, umpires, support staff and organisational...
Novak Djokovic answers No.1 question in Turin

Novak Djokovic answers No.1 question in Turin

It was a season that started with a political storm like no other, featuring Novak Djokovic. Yet, the man at the eye of that storm is ending 2022 back on top of the world. Last January, Djokovic was deported from Melbourne following attempts to plot a route into the...
Why are crowds staying away from women’s tennis?

Why are crowds staying away from women’s tennis?

It should have been the crescendo at the end of the women’s tennis season, yet the WTA Finals in Fort Worth, Texas served to highlight the identity crisis afflicting the game. The quality of tennis on the court is not an issue, with world No.1 Iga Swiatek...