He may have hung up his racket for the final time at the Laver Cup last September, but Roger Federer remains one of the highest earners in tennis.

While the father-of-four is living a different life now that he has stepped away from the ATP Tour, some shrewd decisions from his management team have ensured the cash will continue to roll in for Federer for years to come.

Here, All Court Tennis Club looks at the story behind the 20-time Grand Slam legend.

THE PRIZE MONEY

Federer retired with prize money of $130,594,339, placing him third on the all-time list behind his great rivals Novak Djokovic and Rafael Nadal.

That is due, in part, to Federer winning a clutch of his biggest titles in an era of the game when prize money totals were lower than they are now. Djokovic tops the prize money list as he has dominated the recent era of the game, while Nadal has also been more prolific picking up titles in the last decade.

Yet on court earnings are just the start of the wealth accumulated by Federer – and the money continues to roll in. 

LONG-STANDING DEALS

Federer’s business has long been much more than tennis, with long-standing sponsor Rolex set to continue to retain Federer as an ambassador as he heads into retirement.

Wilson Sports have also been lead backers of Federer as his racket suppliers and they continue to use his image to promote their ProStaff racket range that has a new addition this month.

Federer also has agreements in place with Credit Suisse, Lindt, Sunrise, Moet and Chandon, Mercedes-Benz, Sporting Goods and Barilla, Netjets and Rimowa, with his image as a clean-cut sporting icon ensuring his appeal to sponsors remains strong.

He is also a prominent representative for the Swiss tourism board.

ENDING THE NIKE DEAL

The tennis world was stunned when Federer ended his long-running clothing deal with Nike in 2018, but there was a good reason for that move.

Federer made a first appearance in Uniqlo clothing during his first-round match at Wimbledon in 2018, with the stunning $100million ten-year deal too much to turn down for a player at the back end of his career.

“It was a great time with Nike, but life will go on and Uniqlo and Mr Yanai believed in me very strongly as being very important to their brand, even though maybe my playing days are going to come to an end at some point,” said Federer. 

FEDERER’S SHOES

Like many players, Federer invested in numerous companies and his move to invest in On shoes has proved to be highly lucrative. Federer took a stake in the Swiss shoe-makers that has seen its value soar in recent years, with estimates now suggesting it is worth as much as $10billion.

On Running debuted on the New York stock exchange in 2021 with an estimated value of $7.3million. That would mean Federer’s stake is worth around $300million and there are suggestions that the company may consider offers to sell if that valuation is matched.

On have just released their latest offering as they have served up their first tennis trainer, with Federer naturally the face of this brand launch.

VERDICT

Federer looks certain to remain at the top of the tennis earners list for some time to come.

He is in talks over a deal to work as a commentator for the BBC at Wimbledon this summer and the fee he could command for that work would outstrip everyone else behind the microphone.

He could also build his brand further on social media channels, with his status as a global influencer hugely attractive to new brands.

Federer recently stated in an interview that he was turning down offers of new sponsors and that confirmed his enduring appeal as the most popular player of all-time will not be diluted any time soon.